Fencing Market
We are asked periodically to describe where Trex fits in the fencing market. Like any industry, there are unique elements that define the space we work in and how it is relevant to consumers. I thought it might be helpful for those that are looking for a very basic overview of the Trex fencing relative to market sectors. Note that this isn’t meant to be a comprehensive study, just an overview.
Fencing typically functions as a barrier and is often used to define space within a property or on a property line. However, most buyers also take other considerations into account such as privacy, maintenance, durability, and aesthetics.
Residential: A basic chain link fence is the default for a buyer that is only looking for security or enclosure. For privacy, a simple structure such as a stockade wood fence might be purchased for its low cost but without much consideration for maintenance, durability, and aesthetics. An ornamental metal fence addresses the need for protection and is an attractive option, however it isn’t meant to provide privacy and usually requires maintenance. Manufactured fencing such as vinyl and composites are newer generation products that require less maintenance while also focusing on design and appeal. Vinyl is usually more expensive than wood but requires very little maintenance. However, durability and appearance are often issues. Composites are typically more expensive options, but are also the most durable, have a wider variety of colors, and have several additional benefits.
Government/Light Commercial: Traditionally, commercial barriers have been made of masonry. However, aesthetics and costs are increasingly used as considerations when selecting a product. For example, if the commercial property backs onto a residential community, the compromise between the homeowners and the commercial property owner is to put a product in that requires little maintenance and provides privacy. A commercial property owner may also want to hide an unsightly area (such as space for utility equipment) with a more attractive option like a composite screen or gates. Costs are always a consideration, but commercial owners are also looking for durability in the same way as low maintenance requirements. Increasingly, composites and simulated masonry are being specified for these types of properties.
Government/Heavy Commercial: Heavy commercial properties usually lean towards masonry, chain link, or architectural steel. Privacy is less of a concern than security. However, government properties vary significantly from material/equipment yards to community walkways. Wood or lower gauge chain link was traditionally used for space where government properties are mixed in with public community, residential, or light commercial areas. Now, with cost management increasingly an issue for federal, state, and local entities, planning and purchasing officers are looking at low maintenance alternatives. Usage of composites, plastics, and other manufactured products are on the rise. Again, considerations such as costs, durability, and aesthetics inform the decisions for the selected products.
I hope there were insights here that were helpful for you. Give us a call or email us if you have additional questions.
